for: pregnancy

Forty weeks of questions. Answers in minutes.

Your first prenatal appointment is usually around week eight — and between every appointment after that, the questions pile up. Your for:mama care team is on your phone the whole way: clinicians, dietitians, physios, and therapists, with a box that changes as your body does.

Hands forming a heart over a baby bump in warm morning light

for: what nobody warns you about

Pregnancy is beautiful. It’s also hard, in ways nobody schedules appointments for.

The standard of care leaves weeks between visits, and the internet fills the space with worst cases. These are the real, common struggles — each one matched to a person on your team.

Nausea that hijacks months

Morning sickness affects most pregnancies and for some becomes severe. There are real strategies — dietary, practical, medical — beyond crackers and hope.

“Is this safe?”

Food, medication, exercise, that weird twinge at 2am — every day has one of these questions, and forum threads are not an answer. A clinician in minutes is.

Pelvic and back pain

About three-quarters of pregnant women get some form of back or pelvic girdle pain — and it's routinely dismissed as “just pregnancy.” Physiotherapy has real evidence behind it.

Sleep that falls apart

Insomnia symptoms affect roughly 44% of pregnancies — several times the general population. It matters for how you feel and cope, and small adjustments made early help.

The anxiety between appointments

About one in five pregnant women meets criteria for an anxiety disorder. Weeks between visits leave a lot of silence — anxiety is common, treatable, and worth taking seriously before birth.

Birth-prep overload

Classes, birth plans, hospital bags, opinions from everyone. A guide who has done this a thousand times turns noise into a checklist.

for: real help, on your phone

A care team by chat or video — no waiting room.

Every specialist below is available inside your plan. And when something needs hands-on care, we refer you to a trusted in-person provider near you — we arrange it, they bill you directly for their visit.

Licensed clinician

On-demand answers for the “is this normal?” moments — usually within minutes, day or night.

Chat or video

Prenatal dietitian

Trimester-by-trimester nutrition — including nausea strategies, gestational-diabetes support, and halal-conscious plans.

Chat or video

Pelvic floor physiotherapist

Pelvic girdle pain, back pain, and preparing your body for birth and recovery — before problems set in.

Video · in-person referral available

Perinatal therapist

Anxiety and mood support during pregnancy — because mental health care shouldn’t wait until the six-week checkup.

Chat or video

Birth educator

Birth prep, positions, what actually happens — live classes and a plan you understand.

Live classes & video

In-person care network

When something needs hands-on care — physio, OB visit, ultrasound — we help arrange it with trusted providers near you, billed by that provider.

In-person · separate billing

for: how it works

Three steps, then we stay with you.

1

Free consult

Tell us your due date and your history. Your care plan and your box calibrate to your exact week.

2

Your trimester plan

Vitamins, nutrition, movement, and prep that update as your body does — automatically.

3

Support between appointments

Monthly check-ins plus on-demand access — so the space between prenatal visits never feels like silence.

for: your doorstep, monthly

The Trimester Box

Tell us your due date once. The formulation, the guide, and the extras update with every trimester — from gentle-on-nausea formats early to birth-prep support late.

  • Trimester-specific prenatal
  • Omega-3 DHA for development
  • Gentle-on-nausea formats in T1
  • Belly oil & comfort items by stage
  • A guide to what’s happening now
See plans & pricing
for:mama

Get support for every week of it.

We’re opening spots gradually. Leave your email and we’ll send your booking link — and nothing else, to no one else, ever.