Lactation consultant (IBCLC)
Latch, pain, supply, pumping, weaning — video consults within hours of “something’s wrong,” not weeks.
Chat or video · in-person referral available
for: postpartum
You just did the hardest thing. Now everyone looks at the baby.
Standard care gives you one checkup at six weeks — for a body and mind that changed completely. Most mothers say that isn’t enough. Your for:mama team stays: lactation help within hours, pelvic floor physio, real mental-health support, and someone checking on you, not just the baby.
for: what nobody warns you about
The fourth trimester is the most underserved stretch of the whole journey.
Bleeding, healing, feeding, mood, sleep — the needs are dense and the follow-up is thin. Every struggle below maps to a specialist on your team, most within hours, not weeks.
Breastfeeding is harder than promised
In Canada, 91% of parents start breastfeeding — but only about a third are still exclusively breastfeeding at six months, and up to 70% report early difficulties like pain, latch trouble, and supply worry. Skilled help, early, changes outcomes.
Pain nobody scheduled a visit for
Perineal tears, C-section recovery, back pain from feeding positions — real pain, routinely minimized. It deserves assessment and a plan, not endurance.
Leaking when you laugh
Roughly one in four women experiences urinary incontinence after birth, and abdominal separation affects a majority at six weeks. Both are treatable — pelvic floor physiotherapy is first-line care, not a luxury.
More than “baby blues”
Postpartum depression affects about 1 in 8 mothers in the US and 1 in 6 in Canada — and nearly half are never diagnosed. Screening and therapy work; you just have to be offered them.
Sleep deprivation that compounds everything
Fragmented sleep makes pain worse, mood harder, and feeding tougher. Realistic strategies — for the baby’s sleep and yours — help more than advice to “sleep when the baby sleeps.”
The six-week cliff
One checkup, then silence — while questions keep coming for months. The vast majority of mothers say they need more follow-up. That’s exactly what continuity is for.
for: real help, on your phone
A care team by chat or video — no waiting room.
Every specialist below is available inside your plan. And when something needs hands-on care, we refer you to a trusted in-person provider near you — we arrange it, they bill you directly for their visit.
Pelvic floor physiotherapist
Incontinence, prolapse symptoms, diastasis recti, pain with intimacy — assessment and a real rehab plan.
Video · in-person referral available
Perinatal mental-health therapist
PPD and postpartum anxiety care from specialists — with clinician escalation if medication should be discussed.
Chat or video
Recovery clinician
Bleeding, healing, C-section recovery, warning signs — a doctor who answers tonight, not at the six-week mark.
Chat or video
Infant sleep guide
Evidence-based sleep shaping that respects how you want to parent — and gets you more rest too.
Chat
In-person care network
Hands-on lactation visits, pelvic floor physio, home doula support — arranged by us with trusted local providers, billed by that provider.
In-person · separate billing
for: how it works
Three steps, then we stay with you.
1
Free consult
Before or after birth — tell us how it went and how you’re really doing. We build your recovery plan from there.
2
Your recovery plan
Replenishment, healing, feeding support, and mood check-ins — matched to your delivery and your goals.
3
We keep showing up
Monthly boxes, scheduled check-ins, and on-demand specialists — through the fourth trimester and as long as you want us.
for: your doorstep, monthly
The Recovery Box
Replenishment for the version of you that’s still here under all of it — postnatal nutrients, healing essentials, and a mental-wellness check-in that treats you as the patient too.
- Postnatal replenishment formula
- Lactation-supportive nutrients
- Perineal & C-section recovery essentials
- Nipple balm & comfort items
- A recovery guide written for you, not the baby
for:mama
Get care that stays past six weeks.
We’re opening spots gradually. Leave your email and we’ll send your booking link — and nothing else, to no one else, ever.